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The Secrets of Delivering Exceptional Customer Experience
Most companies have terabytes of data about their customers and operations. However, few companies effectively mine for insights. With SAS analytics, you can delve into that data to learn about your customer's habits and preferences and enable you to create personalized experiences through ecommerce and marketing.
Read this eBook to learn how you can leverage your customer data to grow your base, build customer value and boost returns with SAS analytics.
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Organizations need to rethink their approach to customer experiences by adopting advanced marketing technology that enables personalized and seamless interactions across various channels. By utilizing out-of-the-box tools supported by analytics, businesses can manage customer data effectively, automate marketing planning, and create tailored customer journeys that enhance engagement and satisfaction.
Impact of Customer Analytics
Implementing customer analytics can lead to significant improvements in customer retention and loyalty, as indicated by a Harvard Business Review survey where 58% of business leaders reported increased retention rates. Additionally, over half of the respondents noted a better understanding of customer journeys through real-time analytics, which enhances marketing effectiveness and can drive revenue growth by boosting acquisition rates and reducing attrition.
Real-Time Decision Making
Real-time analytics allows organizations to make informed decisions by providing immediate insights into customer behavior and campaign performance. This capability enables businesses to optimize their marketing efforts as they unfold, rather than relying solely on historical data. Companies like Viking Europe have reported a 20% reduction in print costs and improved response rates by leveraging data-driven strategies, demonstrating the tangible benefits of real-time decision-making.
The Secrets of Delivering Exceptional Customer Experience
published by Sewelltech
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